About Nutrition Clarity Foundation

Nutrition Clarity Foundation (NCF) is a nonprofit dedicated to making food literacy more approachable, accessible, and easier to use in real life.

We believe understanding food shouldn’t feel so confusing.

People make decisions about the food they buy, compare, prepare, and serve all the time. But understanding food labels, ingredient lists, nutrition claims, pricing, marketing, and grocery choices isn’t something most people are ever formally taught.

Through accessible food literacy education, we help individuals and families build the knowledge and confidence to understand food information and make informed decisions—without pressure, perfection, or information overload.

Why We Exist

Food decisions are shaped by more than nutrition.

They’re influenced by budgets, time, caregiving, culture, preferences, access, household needs, and the realities of everyday life.

Most food decisions aren’t made under perfect circumstances. They’re made between work, school, appointments, family responsibilities, changing priorities, and everything else life demands.

That’s why our approach focuses on helping people better understand the information in front of them, consider what matters in their own lives, and make informed decisions with greater confidence.

What We Do

We advance food literacy through educational resources, community learning experiences, and partnerships that make food information more understandable, accessible, and practical for everyday life.

Across our programs and resources, we help people build the knowledge and confidence to make informed food decisions.

Portrait of a woman with long curly black hair, wearing a white top, against a beige background.

Meet The Founder

Nutrition Clarity Foundation was founded by Autumn Shelton, whose passion for food literacy is shaped by lived experience and more than eight years of experience in healthcare.

Growing up, Autumn experienced seasons where food decisions were shaped largely by what was available, affordable, and manageable for her family. Like many people, she was not taught how to understand the information surrounding food or how to navigate the many factors that influence everyday food choices.

As she grew older, she began learning more about food and nutrition through personal experience, education, and her professional career. Over time, she recognized how difficult it can be for people to navigate information and systems that affect the decisions they make every day.

While earning her Master’s degree in Healthcare Administration and working in healthcare, she saw that this challenge extended far beyond her own experience.

People are routinely expected to interpret food labels, ingredients, nutrition information, marketing, pricing, and other food-related information without ever being taught the fundamentals of food literacy.

That realization became the foundation for Nutrition Clarity Foundation.

NCF was created to help close that gap by making food literacy education clearer and more accessible, so individuals and families can build knowledge, ask stronger questions, and feel more confident navigating everyday food decisions.

Our Vision

We envision a future where food literacy education is accessible to everyone.

A future where people feel more confident reading food labels, understanding ingredients, comparing products, recognizing value, and navigating the information that shapes everyday food decisions.

Because greater clarity gives people more confidence to make informed choices that work for their lives.